A great logo does more then just represent a company, product or service. It evokes an emotional response(think Disney). The best logos share three important qualities. First, they communicate an idea, a description, a principle, or mood.
Second, great logos are practical. They work in all different sizes. They work in full color or in black and white. They work in advertising, in store displays, on packaging, on billboards, and so on. They are simple, clean and consistent.
Lastly, all good logos share something else – they are aesthetic. Some cleverly play on a company name, or present incongruous elements in an interesting visual puzzle.
Logo Design
A great logo does more then just represent a company, product or service. It evokes an emotional response(think Disney).
